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Jordana Armstrong

Jordana Armstrong

Jordana Armstrong

Social Innovation Strategic Advisor, UM Ventures

Jordana Armstrong is a social impact practitioner with over a decade of experience leading initiatives to advance social entrepreneurship. As the former Director of Social Innovation at Innovate Calgary, she managed a team that supported hundreds of impact-oriented researchers and entrepreneurs across Alberta who were using market approaches to achieve impact in communities they serve. Jordana launched Innovate Calgary’s first programs for social entrepreneurs in 2016 and most recently spearheaded UCeed Social Impact, a pre-seed investment fund, and the Social Innovation Hub at UCalgary. She draws on experience as a community leader, advisor, and lived experience to inform her mission to create inclusive economic growth and resilient communities.